YOG DNA
The visual identity of the Youth Olympic Games is the 'YOG DNA', created by the International Olympic Committee (IOC) .
YOG DNA is targeted at young people - not as a logo or a brand, but as a label. It represents the attitudes and freedom of young people and is designed to be used by them as a stamp of approval for anything that has the Spirit of the Youth Olympic Games. As part of the 2012 Winter Youth Olympic Games in Innsbruck and Seefeld, this YOG DNA label will be integrated into an official Olympic logo for the first time. IOC President Jacques Rogge: “We are not only building an event for the world’s most talented young athletes - we are creating a platform to communicate with young people worldwide. This interaction through sport, culture and education is underpinned by YOG DNA, the Spirit of the Youth Olympic Games.”
Do you have YOG DNA?
Check out the YOG DNA video on YouTube!
0:51 min.
Olympic Values
As well as selecting the cities which will host the Olympic Games, one of the most important tasks of the International Olympic Committee (IOC) is to spread the word about the Olympic Movement and the ideals of Olympism.
Today, 100 years since their creation, the three Olympic Values of Excellence, Respect and Friendship have lost none of their relevance. After all, what better feeling can there be than to perform to the best of your ability under fair conditions and in an atmosphere of tolerance? By creating the Youth Olympic Games (YOG), the IOC wants to inspire young people to play sport and adopt and live by the Olympic Values.
"The Youth Games will inspire young people around the world to participate in sport and adopt and live by the Olympic Values," explains Dr Jacques Rogge, IOC President.
Excellence ("Striving for excellence in all that we do") Striving to produce the best personal performance possible and prove one’s skills through perseverance gives every athlete a feeling of self-satisfaction and maximises personal achievement. Innsbruck 2012 offers the ideal conditions for young athletes to achieve their goals by providing a modern infrastructure, high standard of lodging and excellent event organisation.
Respect ("Respecting ourselves, each other and the rules") Throughout the 1st Winter Youth Olympic Games the participants’ awareness of respect will be highlighted by emphasising the importance of fair play and through targeted measures such as anti-doping campaigns.
Friendship ("Living in friendship and peace") Living together in peace in a multicultural society is a central theme of Innsbruck 2012. This value will be promoted by, among other things, creating new sporting formats where mixed teams of young athletes from different nations will compete together. The diverse Culture & Education Programme (CEP) will also help transform the Games into an unforgettable sporting festival for young people from across the world.
For more information visit the official website of the Olympic Movement at www.olympic.org .
